You want to sell some carrots. Problem is, they're healthy:

The truth about baby carrots is they possess many of the defining characteristics of our favorite junk food. They're neon orange, they're crunchy, they're dippable, they're kind of addictive.
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What a silly use of advertising dollars to tell people that vegetables are healthy.

Want to make your drive to work easier? Build bike lanes.

If driving is to remain half as pleasant as Cassidy wants it to, it will only be because most New Yorkers decide against purchasing cars. And they’re only going to do that if the other options seem attractive.

Want to make your power supply safer? Go nuclear.

If Japan, the United States, or Europe retreats from nuclear power in the face of the current panic, the most likely alternative energy source is fossil fuel. And by any measure, fossil fuel is more dangerous. The sole fatal nuclear power accident of the last 40 years, Chernobyl, directly killed 31 people. By comparison, Switzerland's Paul Scherrer Institute calculates that from 1969 to 2000, more than 20,000 people died in severe accidents in the oil supply chain. More than 15,000 people died in severe accidents in the coal supply chain—11,000 in China alone. The rate of direct fatalities per unit of energy production is 18 times worse for oil than it is for nuclear power.

I say this knowing full well there is a nuclear power plant just a few miles upstream.