the Evil Line

Last week my housemates and me had a taste-test party. We found that our test subjects had difficulty telling store-brand cola from Coke, could not at all tell sugar Coke from corn syrup Coke, could not tell Evian apart from tap water, but could easily tell the difference between 3.2% ABW beer and the same beer at full strength.

We didn't test if our guests could tell pâté from dog food, but luckily some scientists have done it for us:

Newman's Own dog food was prepared with a food processor to have the texture and appearance of a liver mousse. In a double-blind test, subjects were presented with five unlabeled blended meat products, one of which was the prepared dog food [...] subjects were not better than random at correctly identifying the dog food.