Friday, March 10, 2006

Forwarded to me as a joke, this article is well worth reading. Allow me to cherry pick two quotes; this one

Mr. Henderson asked Mr. Mehta to score the priest, on a scale of one for boring to 10 for "off the charts." Mr. Mehta gave him a three. "More stories" in the sermon, Mr. Mehta suggested -- and less liturgy.

and this one

Mr. Henderson, who was a member of the Association of Vineyard Churches, a nondenominational ministry, says he preached for 25 years, but says he grew disenchanted because many of his peers were obsessed with gathering more believers and increasing their budgets.

So Henderson dislikes the idea of church marketing, but is using Mehta as a kind of focus group to rate the church experience and describe how it could be improved.

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