Monday, November 19, 2007

Selling sleep:

Sleep may finally be claiming its place beside diet and exercise as both a critical health issue and a niche for profitable consumer products.

They persuade us that we're sleeping poorly and then sell us stuff to fix it. It's interesting that the new sleep drugs might work partly by causing amnesia - if you don't remember tossing and turning, then you must have slept peacefully.

This piece tells the same story about depression and anxiety drugs. All the profit incentives press toward describing new disorders; there's no incentive to say that some condition is normal.

4 comments:

wheatazogg said...
This comment has been removed by the author.
wheatazogg said...

You must never have slept in a bed equipped with The Westin Heavenly Pillow (tm).

Anonymous said...

I was just thinking this morning about how much sleep can affect you. Last night I got a good 7.5 hours an woke up at 6.30 nice and refreshed.

Last Monday I got only 5 hours and spent the rest of the week catching up.

Perhaps I'm a sissy or soemthing..but gosh sleep has begun to really affect me.

The sad thing is that of course someone is going to be there to capitalize on it, especially via pharmaceuticals...

Ian said...

So you should give up on that silly alarm clock and move closer to your circadiam rythm. You maybe less productive but it feels so damn good.